Alethic is a practice-as-research thesis concerning mechanisms for consumer behavioural manipulation on social media, and the relationship between fake news and ancient myth.
Alethic is a practice-as-research thesis concerning mechanisms for consumer behavioural manipulation on social media, and the relationship between fake news and ancient myth.
However, Alethic also takes another form: a series of five short documentaries.
But there is a catch – some of the documentaries are fabricated. Can you decipher the factual from the fictitious?
This site gives an overview of the films, the research foundation, and how you can take part in this brand-new way of researching.